Publishing Is a Business

Written by Michael Drew Filed Under: Publishing, Strategy, Authors, Queries, Persuasion, Getting Published, Getting Published

If I wanted to get your attention, I’d talk about things you found interesting or important. If you wanted to get mine, I suspect you’d do the same.

As an author, if you wanted to get the attention of a publisher, you’d probably talk about things publishers find interesting and important, wouldn’t you?

Bestselling book promotion experts Rick Frishman and Robyn Freedman Spizman suggest that you’ll get the attention of publishers if you speak their language—and that’s the language of profit and loss.

They also warn you not to confuse any publisher’s high artistic standards with their business purpose. Make no mistake about it—publishers exist to make money.

In their article, Book Publishing Is a Business , Frishman and Spizman explain these are things that will help in your conversations with publishers and agents, in everything from idea-formation and proposal writing to manuscript development, submission, and promotion.

You’ll always come out ahead if you speak to them in their language of profit and loss—that’s the way to ensure profits for your book, without any loss to your marketing platform.

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