Most authors who try to get news coverage for their books come away disappointed.
Rick Frishman has written an article on learning the rules of news titled, Educate Yourself About the Media. They’ve found that reporters are always looking for story ideas, but that they respond better to story submission ideas that appear to come from professionals.
What makes a story newsworthy for an editor is that—
- the story is fresh enough to be considered news.
- a large number of people will be affected by it.
- the story happened close to where your audience lives.
- the story is about someone who matters to the audience.
- there’s enough human interest to generate emotion from the audience.
Editors also want reassurance that your story will “fit†the context of their publication or broadcast.
Book promotion stories don’t automatically make news, but learning the rules gives you a better chance to get the story told about your book.
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