Build Your Platform before You Need It

Written by Michael Drew Filed Under: Platform Building

There was a band that made friends with a morning disc jockey by sending him custom song clips for his radio show. The songs were frequently silly, but the disc jockey used them and always credited the band.

Over several months, the band became well-known in their community, their shows started selling out, and they were booked more often. Interestingly, their own music was never played on that radio station.

There’s a similar dynamic at work when a reporter uses you regularly as an expert to comment on, and in, a story, as opposed to being the focus of the story. Rick Frishman explains how to become such a source in his article, It’s All About News.

Of course, it’s always a good idea to build relationships before you need them. Your book promotion efforts can be much more effective if you begin with a service attitude and help your reporter do a better job of thoroughly telling the story.

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